Moreland Associates

Stage three of six

Two Thumbs Up

The Milestones to Market Traction: Eureka, Kaa Ching, Two Thumbs Up, Momentum, Building Buzz, Market Traction. Stage 3, Two Thumbs Up, is highlighted.The Milestones to Market TractionStage 3 of 6: the milestones you’ve passed and those aheadStage 1: Eureka. It’s exciting to see your idea manifested in a working product!EurekaStage 2: Kaa Ching. First revenue — that’s great!Kaa ChingStage 3: Two Thumbs Up. You closed some key accounts — amazing!TwoThumbs UpStage 4: Momentum. The entire company is focused on dominating the selected market segment.MomentumStage 5: Building Buzz. Congrats — you’re a key player in your target segment!BuildingBuzzStage 6: Market Traction. You’ve done it!MarketTraction

You closed some key accounts — amazing!

The fact that these companies have purchased and are happy tells prospects that your product works and you can deliver.

What’s next?

Now, you’ve got to leverage this credibility to build momentum. You must evaluate the various market segments you are currently selling into, select the one in which you will build a beachhead, and then focus the company on this segment.

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