About Moreland Associates

Who we are

Moreland Associates is a select group of senior executives with proven abilities in entrepreneurship, leadership, strategy and execution. Our experience ranges from leading functions in mature companies to founding technology start-ups. CEOs, boards and venture capital partners bring us in when the next milestone calls for leadership they don’t yet have.

We aren’t a bench of resumes. We’re executives who have worked together, operate under one banner and one philosophy, and know each other’s strengths well. When a company needs more than one leader, we can field a team that already works as one.

How we work

• The business comes first. We start with what your business needs right now, whether that’s revenue, the team, the go-to-market engine or the operating model, and we stay only as long as our work keeps serving that need.
• Strategy and execution, together. Strategy is useless without execution, and execution without strategy is inefficient and likely to fail. We set the direction and then do the work.
• Persistent value. The value we create should last long after we’re gone. That means building the systems, processes and teams that keep delivering, not just doing the job while we’re there.
• Experience, not playbooks. Every company is different, especially in the start-up world. We bring pattern recognition from decades of doing this work, not a cookie-cutter method.

“There’s joy for all involved in taking what otherwise is merely a good idea and making it a powerful reality.”