Market Traction

Market Traction Test

Where is your company on the road to market traction?

About the Traction Test

From concept phase, through product development and segment dominance, there are predictable milestones a technology start-up will pass on the way. We specialize in helping technology companies address the sales and marketing challenges at each phase and accelerate the time to market traction.

Take the test

Take 30 seconds to fill out the test below and pinpoint your current position on the road to market traction. Once you’re done, we’ll show you the milestones you’ve passed and those that lie ahead.

1Is the product developed and ready for sale to a customer for a “live” deployment?
2Have you sold, shipped, installed, invoiced, and been paid for your first product?
3Do you have customers who are credible to your prospects?
4Have you targeted a single market segment, and are your salespeople increasingly able to predict their closure rate for prospects in that segment?
5Do the industry analysts recognize your company as having the #1, #2, or #3 product in the market segment?
6Are you the dominant player in the target segment?