Stage four of six

Momentum

The Milestones to Market Traction: Eureka, Kaa Ching, Two Thumbs Up, Momentum, Building Buzz, Market Traction. Stage 4, Momentum, is highlighted.The Milestones to Market TractionStage 4 of 6: the milestones you’ve passed and those aheadStage 1: Eureka. It’s exciting to see your idea manifested in a working product!EurekaStage 2: Kaa Ching. First revenue — that’s great!Kaa ChingStage 3: Two Thumbs Up. You closed some key accounts — amazing!TwoThumbs UpStage 4: Momentum. The entire company is focused on dominating the selected market segment.MomentumStage 5: Building Buzz. Congrats — you’re a key player in your target segment!BuildingBuzzStage 6: Market Traction. You’ve done it!MarketTraction

The entire company is focused on dominating the selected market segment.

You have a sales pipeline and are getting better at identifying, selling, and closing sales with the target buyers.

What’s next?

The next challenge is to build a broader awareness, and elevate your visibility so that the sale begins before your reps contact the target buyer.

Read more: how to choose your beachhead segment