Moreland Associates

Stage two of six

Kaa Ching

The Milestones to Market Traction: Eureka, Kaa Ching, Two Thumbs Up, Momentum, Building Buzz, Market Traction. Stage 2, Kaa Ching, is highlighted.The Milestones to Market TractionStage 2 of 6: the milestones you’ve passed and those aheadStage 1: Eureka. It’s exciting to see your idea manifested in a working product!EurekaStage 2: Kaa Ching. First revenue — that’s great!Kaa ChingStage 3: Two Thumbs Up. You closed some key accounts — amazing!TwoThumbs UpStage 4: Momentum. The entire company is focused on dominating the selected market segment.MomentumStage 5: Building Buzz. Congrats — you’re a key player in your target segment!BuildingBuzzStage 6: Market Traction. You’ve done it!MarketTraction

First revenue — that’s great!

To get that first revenue is such a satisfying feeling. Sure, it’s probably from another small local company that you have ties with, but it’s money in the bank.

What’s next?

The next challenge is to develop reference accounts that are recognizable to the companies you are targeting. Reference companies have the key problem your product is designed to address and will serve as credible references to other buyers. This phase is called Two Thumbs Up.

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