Moreland Associates

Stage five of six

Building Buzz

The Milestones to Market Traction: Eureka, Kaa Ching, Two Thumbs Up, Momentum, Building Buzz, Market Traction. Stage 5, Building Buzz, is highlighted.The Milestones to Market TractionStage 5 of 6: the milestones you’ve passed and those aheadStage 1: Eureka. It’s exciting to see your idea manifested in a working product!EurekaStage 2: Kaa Ching. First revenue — that’s great!Kaa ChingStage 3: Two Thumbs Up. You closed some key accounts — amazing!TwoThumbs UpStage 4: Momentum. The entire company is focused on dominating the selected market segment.MomentumStage 5: Building Buzz. Congrats — you’re a key player in your target segment!BuildingBuzzStage 6: Market Traction. You’ve done it!MarketTraction

Congrats — you’re a key player in your target segment!

This means your sales cycle should be shortening, since the target buyer knows who you are before your sales rep contacts them. It’s also known that your product is worthy of consideration by a target buyer — even before they are ready to buy. Your next challenge is to dominate the segment and reach the Market Traction milestone.

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