To ensure future success, you need to plan and act strategically. We help companies look inside and out, backward and forward, to better understand current market position and what’s possible for the future.
Through individual interviews and group sessions, we help you understand strengths, limitations, and opportunities to create a vision, rank priorities, identify issues, close gaps, target markets, understand risks, build scenarios, and set goals.
Moreland can also help to create and implement action plans to achieve the vision you have set. Whether you're planning for next year, the next five, or want to enter a new market, Moreland can help get there through strategic planning.
MARKETING PLAN DEVELOPMENT OR REFINEMENT
A strong corporate identity conveys the company’s key value proposition. Good positioning places the company uniquely in the marketplace against all other players in and around the same space.
The look-and-feel of the company’s logo, website, and graphic design; the corporate tag line; the mission statement; and the company’s personality all factor into the corporate identity and positioning.
Moreland can work with you to sharpen your identity and positioning and translate it to your collateral, corporate backgrounder, investor presentation, product presentation, and website.
BUSINESS PLAN DEVELOPMENT/
Every entrepreneurs dream is to turn their idea into a business, but there's a lot of decisions to make along the way. Planning helps to make sure you make the right ones.
Moreland can help you develop or refine your plans and improve your odds of making good decisions. A good business plan is a powerful operational tool that can help your business run smoothly.
COMPANY LAUNCH PLANNING
Launching your company is one of the most exciting steps of building market traction. For the first time, you're announcing to the world who you are and what you do. A successful launch will put you on the map, create market excitement, and boost your momentum.
Moreland offers full launch planning and execution services to ensure your launch is a success.
CORPORATE IDENTITY AND POSITIONING
Marketing plans save money and drives alignment within the executive team on marketing messages, initiatives, and expenditures. It also maps the product, marcom, PR, and launch activities on a timeline. Milestones, deliverables, and owners are identified, and production times and costs are estimated. The key audiences, messages, and spokespersons are identified.
In short, the marketing plan is a roadmap of the marketing activities for the executive team.
CORPORATE COLLATERAL, PRESENTATIONS
From your corporate backgrounder to your investor presentation, your website to your datasheet, Moreland can ensure all of your marketing materials powerfully convey your key messages.