Moreland Associates - Traction Test - high tech marketing and business development consultants

Moreland Associates - high tech marketing and business development consultants



	milestones to traction take the traction test market traction

Where is your company on the road to Market Traction? From concept phase, through product development and segment dominance, there are predictable milestones a technology start-up will pass on the way. Moreland specializes in helping technology companies address the sales and marketing challenges at each phase and accelerate their time to market traction.

Take our test and pinpoint your current position on the road to market traction. We’ll show you the milestones you’ve passed and those that lie ahead.

1. Is the product developed and ready for sale to a customer for a “live” deployment?
Yes     No

2. Have you sold, shipped, installed, invoiced, and been paid for your first product?
Yes     No

3. Do you have customers who are credible to your prospects?
Yes     No

4. Have you targeted a single market segment and are your sales people increasingly able to predict their closure rate for prospects in that selected market segment?
Yes     No

5. Do the industry analysts recognize your company as having the #1, #2, or #3 product in the market segment?
Yes     No

6. Are you the dominant player in the target segment?
Yes     No