your secret weapon for improved SEO? ChalkTalkTV video
Online video is one of the most effective and under utilized tools for search engine optimization. Improve your rank with a video targeted to your ideal clients. Find out more.
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ChalkTalkTV video can be used by marketing and sales with prospects, customers and channel partners. Human resources and training organizations can use ChalkTalkTV video for training employees and customers. Target audiences can view or download ChalkTalkTV videos to their smart phone, iPod or video player. They can be posted on YouTube and other video hosting sites. Multiple ChalkTalkTV videos can be used in combination to address multiple audiences or complex topics too long for a single chalk talk.
Here’s a partial list of ChalkTalkTV Video Applications:
- Introduce a new product or release
- Present customer case studies
- Present “how-to” do or change something
- Describe processes
- Explain new technologies
- Compare technologies, products or features
- Describe the benefits/drawbacks of approaches/methods
- Present best practices
- Explain how to overcome challenges
- Present lessons learned after a project or program
- Layout a plan
- Explain a strategy
- Explain principles, philosophy, code, values, or mission
- Introduce projects or programs
To learn more about how sales, marketing, HR and training can use ChalkTalkTV videos:
use ChalkTalkTV videos in marketing
ChalkTalkTV videos can be used on your website, in email campaigns, in PR and at trade show kiosks. ChalkTalkTV videos can be used for:
- Lead generation
- Thought leadership campaigns
- PR campaigns
- Awareness
- Branding
ChalkTalkTV video is also valuable for educating partners on your offering, applications, and the sales, ordering and installation processes. Partners can use ChalkTalkTV video in their lead generation campaigns and sales process.
use ChalkTalkTV videos in sales
Early in the sales cycle, ChalkTalkTV video can establish your company and offering as a credible contender for the prospect’s business. Later in the sales cycle, the sales person and/or decision-maker can use ChalkTalkTV video to educate and gain support for the purchase from internal influencers. Sales people can use them during calls or as a “leave behind” on a thumb drive or DVD.
- Establishing credibility
- Relationship building
- Reaching out to influencers
- Lead follow up tool
- Call leave behind
- Upsell and cross sell to current customer installed base
After the sale, ChalkTalkTV video can be used to educate implementation teams and users.
use ChalkTalkTV videos with partners
ChalkTalkTV video is also valuable for educating partners on your offering, applications, and the sales, ordering and installation processes. Partners can use ChalkTalkTV video in their lead generation campaigns and sales process.
ChalkTalkTV videos can be re-used for up sell and cross sell opportunities by partners.
- Lead generation
- Awareness
- Reaching out to influencers
- Lead follow up tool
- Call leave behind
- Education
- Upsell and cross sell to current customer installed base
use ChalkTalkTV videos in HR and training
Employees can be quickly and consistently trained on product and processes using ChalkTalkTV videos.
- Train new employees on products, processes and technology
- Engineering and project groups can use ChalkTalkTV videos to train peers on their projects and technology applications and innovations
- Marketing can train sales and systems engineers (SEs) on product applications
- Systems engineers (SEs) can train sales, marketing and other SEs on design and applications
Customers can be trained on current and new product and service offerings, applications and case studies. ChalkTalkTV videos created by marketing for use in lead generation and as sales tools can be re-used for up sell and cross sell opportunities by customer service and partners.
- More about ChalkTalkTV
- View Sample ChalkTalkTV video
- ChalkTalkTV Video Best Practices
- ChalkTalkTV and Video SEO
To learn more about ChalkTalkTV video and discuss how to use it in your organization, email us at chalktalktv@morelandassoc.com or Call 510-467-1550.
